Unit 12, Unit 29 - Matt Robinson

I'll probably be making several other posts based around identity (due to the theme of our projects), but I'd like to start off with an artist that came to mind recently who I absolutely LOVE!! (yes, you WILL be seeing more of him)

Matt Robinson

If you want to know more about him (which you must), just check his website since for now I'll only be showing a part of his work entitled "Lad Culture".

For one of our Identity projects, we were told to not only create a new persona for ourselves, but to also create the scene for that persona by using 'atmosphere' and 'relevant messages through objects'. The photo above easily gives off a definitive vibe using these exact elements.

The dark lighting sets the mood to a negative feeling. The old worn-out chair and dirty ground, clothes, and guy all make me feel uncomfortable and intimidated which is what you (or I would at least) feel when confronted with such a person. All of this combined with the beer bottles and the vulgar look of the man really helps show that 'rough' look as well as showing how little he really cares.


Speaking of objects, this photo uses quite a large amount to really expand the possible 'story' behind this scene. Objects like fizzy drinks and his original clothing could tell that this night started off simple, but then we can see empty bottles of beer which might be showing how this night possibly prolonged as well as the reason why he's wearing that... dress (I think?).

Using too many objects might normally hinder the overall scene and detract focus from the person, but in this case the messy, cluttered look blends well with the portrayal of a "contemporary British lad". I also like how they used a bright purple dress to help attract your eye towards him even when he's practically 'submerged' within all this clutter.



Here are the rest of the photos within this series for your viewing... 'pleasure' :P