Unit 12, Unit 29 - He1z

Cobalt Advertisements

He1z is a digital artist who has done numerous, incredibly detailed, adverts for well-known brands such as Nike. I believe the way he works with advertisement works much like what we're trying to achieve with creating a scene for our personalities. With the Cobalt gum adverts he not only shows the product, but shows a very definitive style and feeling to them as you can tell straight away just be looking at them. He appears to do this by using simple colour schemes and relevant objects such as icebergs, plants, or fruits.

This is almost exactly what we are trying to do. By using relevant objects and a specific style of photo, we are meant to create a scene that should emphasize the personality of our alter-egos.

This next piece is entitled "Don't Play" which is one of my favorite pieces done by He1z. It is so amazingly detailed with beautiful illustrations of what appears to be traditional Chinese dragons. The way it glows out from the meditating monkey-head man makes these illustrations appear to be thoughts, visions, or even dreams which I think could be applied to our own photos in some way too.

I'm not too sure how heavily we can edit our photos, but perhaps for my geek persona who obsesses over things like video games, computers, and all that generic stereotypical type of stuff, I could show his thoughts which would most likely be what he obsesses over (obviously). I am simply immersed by how the artist has represented these thoughts though rather than showing them through a mere bubble. It's smooth, the colours are clear but desaturated, everything melds into one being of entity. The whole piece almost appears to have a 'retro' style to it as well.

Here are some of his other pieces just so you can get a taste of his style and how conveys his ideas: